The CEO, COO, and Board of Directors should view an effective digital strategy as a hedge against technological innovations that could disrupt their industry, and as a long-term investment in technology-driven business innovation that will grow the company's market share.
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Successful transition of core business functions to an agile framework requires both a systematic approach and a deep understanding of the principles at work. Strong executive buy-in and a positive "tone at the top" is essential to gaining the benefits expected of your company's agile transformation.